How Customer Looks Your Business Brand

When you think of a brand, what comes to mind? Do you think of something you purchase at a store? Do you think of medication? Do you think of a hot poker of some kind? Well, a brand is something that is distinguished by a label, mark or trademark. It’s something that sets you apart from everybody else. Without a brand, you’ll just be generic. A brand name is a name that people know and trust. If your just generic, you’ll be just like everybody else…

Set yourself apart from your competition by branding yourself. Brand YOU, your story, your personality, your interests and your passions. Don’t brand your company. People join people – not companies. This is one reason you must have your own website or blog (not your company website), but that’s another article. One of the best ways to make it to the top in your business is to distinguish yourself from everyone else.

I’ll share this story: A friend told me…Her husband, and others, were up for a promotion. They were each asked to give a presentation about anything they wanted. Well, he was a black belt in karate and studied martial arts for many years. In the board room, when his turn came, he jumped up on the table (suit and all) and shouted, “Haaaaaiiiiiyyyya”! Jumped back down an performed a martial art series. Everyone else did a boring presentation about the company and sales and such. He was unique…He got the promotion. His presentation on his passion for martial arts set him apart from the others.

Branding is how we market ourselves to other people. We all have a brand. Has someone ever said something like, ‘you’re so good with kids – you should be a teacher’, or ‘you have so much patients – you should work with gifted children’, or ‘you have such a sense of style – you should be a fashion designer’ or ‘you are so good at decorating your home – you should start your own business’, or you are such a good cook – you should open your own restaurant? Your brand is what you’re known for. It’s something that sets you apart. It is your gift.

You may be passionate about helping people. You may feel strongly about helping the planet. Or, you may have a way with words or you may love being in front of the camera. You may love network marketing or real estate, or you may be spiritual or health conscious.

What’s your personality type, your passion and your strengths? What’s your purpose in life? What do you want to accomplish? Finding your brand is soul searching who you are and how you want to make an impact on other peoples lives. It’s finding out what you can do for others and how you can help them.

Your brand is not what you are selling or your business opportunity you’re trying to get people to join. Don’t identify your brand with your profession. It’s not your job, or your profession, or the business you are in. Your profession is not WHO you are. Your profession or business what you do for a living to earn money.

Yes, you want to promote your business but, more importantly, you want to promote YOU. So, think about what you want your brand to be. I highly suggest that you take a few minutes and think about that right now… What type of personality do you have? What are your values, your beliefs, and your ethics? What excites you? What are you passionate about? What inspires you? What motivates you? How do you want others to perceive you?

My brand is helping people. I’ve always loved helping people in any way I can (actually, my son is that way too). My niche is helping people lose weight. I did this before I joined my current business and it’s one of the reasons I decided to join the business I’m in. It fulfills me and I feel great knowing that I help people change their lives. It’s something that I’m passionate about and love doing.

Find out what your niche is and brand YOU. You, Incorporated! What you are selling or trying to get people to join is in the background. You want people to join YOU. As I said earlier, people join people. People join people who can help them solve their problems. Whether it’s to live a healthier lifestyle, get fit, sell or buy real estate, business marketing, construction or to help people get out of debt.

So you may ask, ‘How will branding myself help me in my business’? Branding yourself in your niche places you in a position of leadership. Others see you as a leader and it will attract people to you. They will seek you out to help them. You position yourself as an authority in your niche and people will want to join you. Others will be drawn to you and want to learn from you. You become like a magnet.

By the way, social networking is a GREAT place to begin branding yourself. Facebook, MySpace, Twitter. Digg. Give people knowledge and they will seek you out. A hint: When using social networks, do not just try to pitch and sell people. Give them some value, give them some of your knowledge, and listen to their troubles, their wants, and their needs.

If you’ve seen a great blog post, or watched a really helpful video or read an informative article, pass it along to your friends and followers. Share something that may be helpful to them. And, they will love you for it. They will see you as a leader and want to join you. People will know that you are someone who wants to help them (and not just sell to them). People will trust you. You will brand yourself as a leader in your niche.

Concentrate more on other people than you do yourself and you will be unusually successful in business.

Take some time to find what your angle is, your niche, what your good at and what you will teach people. How will you make an impact someones’ life?

Your brand is all about YOU!

Now you know why it’s vital for you to brand yourself and set yourself apart from your competition. Take some time, do some soul searching and become someone people know and trust.

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