The Function Of A Mission Statement

A kind of business actually has a mission statement. It is to define the purpose of a unit, whether it is a company, a sales department, or a project team. A simple test determines if a unit needs a mission statement. If I walked into your facility and asked the information technology (IT) department its mission, could the IT staff tell me?  If the answer is no, then how can they perform these jobs? If they cannot explain what purpose they serve, why should the president of the company continue to pay the IT department? Obviously they cannot state the purpose or reason for their existence. If they have no purpose, then they need to be immediately eliminated to save unnecessary expenses. Think this is a silly example? I think not. In fact, I’ve used it dozens of times to stimulate thinking at various levels within a company. I challenge you to try it sometime. You will be amazed at what you find.

You must have two stakes in the ground to build a story and a subsequent business plan: vision and mission. One creates passion and the other provides purpose. The vision has two parts: the vision itself and the vision statement. The mission has two levels of tasks: the specified task and the implied tasks The mission must connect employees and customers to a product and a higher-order emotional appeal. Complete both of these components with details for your story. Be able to explain both to employees. And finally, include them in your written plan.

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