Vision Statement As A Part Of Visioning Process

The part of the visioning process is the vision statement. This is a statement that captures the essence or spirit of how you describe the organization of the future. It is very difficult to make a vision statement. Here are some guidelines for getting started:

• Make your description short and to the point. Sometimes the description is vague to the outside reader. That’s not bad. Because the complete vision is a long paragraph or numerous pages, the shorter vision statement is ideal for inclusion in the business plan.
• Don’t be concerned with the vagueness or brevity of the vision statement. Vagueness in sentence structure gives you an opportunity to have a quality communications event with employees. In fact, you want them to ask about the definition of the vision statement because it gives you a chance to explain details of your thinking. This was not meant to be a license to create a deliberately vague vision statement. There will be enough of those.
• Don’t try to write a vision statement that is so clear it will be understood by 100 percent of your employees on the first pass. That is just not realistic. If you want clarity in your vision statement, ask yourself this: Can you fully explain it to anyone who asks?

Getting a vision down to a single phrase or sentence is not an easy task. The best way to extract the vision statement from the discussion or scenario-writing exercise during a planning session is to let it evolve.

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