One day, the businessmen will meet a problem in developing their story of the business. It is whether the story pieces do not add up or the story is not believable. Failure to virtually link the elements into a coherent plan also contributes to an incomplete story. Because the parts and pieces are not interconnected there is no coordinated, disciplined implementation. It is possible to actually have the elements working against each other. For example, values may contradict the philosophy. The vision and mission could be disconnected. Principles could be developed that cancel each other. These disconnected behaviors cause customers and employees to hold the company management suspect. They sense something is not right or it is just not working.
Another equally fatal flaw in telling a story is to be incongruent. In that case, it is when the story isn’t believable. For example, you claim to love customers then treat them badly. You claim to value employees yet they become targets of opportunity for reengineering or downsizing, even in good times. You profess to provide the best products in your industry yet they don’t work as advertised. People are astute and getting smarter. They pick up on the fact you don’t live your own company hype. Your story simply isn’t believable. Consider public awareness of a company’s environmental protection position. Let one incident occur then watch the media has a field day with the inconsistencies. Politicians suffer the same fate when they make public promises they cannot keep. They become inconsistent with their story, telling each special interest group what the group needs to hear.
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story pieces, your story dont add upFiled under: Business
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