Consider using customer survey information to find out more about your customers. The obvious information includes general characteristics that help divide the customers into segments. Do your customers divide into groups by age, income, or gender? By profession or educational level? By type of company or industry? This information can be extremely useful. However, you may need to filter information from questions that might encourage customers to give incorrect answers, such as questions about age, income level, and intent to buy.
Besides that, you also should consider the distribution channels. What are the standard channels of distribution for this customer segment? How are they different from other segments? This is especially important for product businesses marketing through channels, but in all cases you need to know where your customers go to satisfy the needs and requirements you’ve identified. Know the buying process for these target customers. What are the key decision factors? For example, some customers are more sensitive to price than others, some segments are more concerned about quality than price, and some care most about availability and convenience. In each case, those customers are willing to pay to realize the desired benefits.
Where do members of this segment go for information? What kinds of information will be most effective? Know where to send marketing communications, such as advertising and press releases, so that the right customers will find them. Know how to create those messages so that they will generate the right response. Look at complaints and problems as a valuable source of customer market information. Studies show that 2-4% of dissatisfied customers complain, which leaves 96-98% unaccounted for. Can you identify these other unhappy customers? By contacting them you may learn of a product problem, discover a solution to a problem, and/or repair and save customer relationship. Remember, if they are not talking to you, they may be complaining to your next potential customer.
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user satisfaction, survey information, customer satisfaction & information, surveys to find out about customers, Surveys on customers investing, survey to know satisfaction, survey to find out which customers user, survey to find out what customers, survey into groups, IT user Satisfaction Surveys in a companyFiled under: Business
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