Create A Place Where Employees Feel They Belong

The purpose of business structure is to provide identification, order, and stability. People can identify with your structure. That’s why companies go to great lengths with logos and symbols for internal and external recognition. A few years ago people didn’t display their company symbols on their personal items. It was not cool to be known as a company person. In fact, some people were not very proud of their companies. Now it is very popular to carry a briefcase with your company logo discreetly embossed on the side. A good company has no trouble getting its employees to wear articles of clothing displaying its letters or logo.

Structure gives a comfort level of order to what could be confusion. People like to know where they stand in relationships, power bases, and the general pecking order. Where this got out of hand in the traditional structures was the corporate ladder and the need to climb to the top. Climbing the corporate ladder was the standard or accepted practice to get ahead in several times ago. Now our children have no need to play the corporate ladder game because the ladder is rapidly becoming a step stool. Organizations are tending to flatten out with fewer and fewer layers. There is no ladder to climb. How, then, does a structure attract and encourage young supertalent? We know it is not with promises of rewards based on tenure. The attractions must be in the quality of work and the potential for individual contributions. There will always be a segment of the workforce that has a need for a structure that is the encompassing place to work—everything is accounted for and controlled.

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