If you are a web designer and running that kind of job, you can know the business field of that job firstly to help you understand the job’s terms well. Besides that, you also should be creative. Study the Internet and watch for new trends and tricks. Read computer and marketing magazines and consult the web sites of software makers for information about their products. Some software companies offer demo versions of their tools that allow you to learn how to use them and to create (but not save and use) some sample pages. Your clients should supply the text to support the pages, and they may supply images as well, or you might be called on to work with an outside artist or service bureau to create images to the specifications of the client.
You may also be able to purchase collections of royalty-free images and music that have been cleared for use on web sites. Use the filmmaker’s tools of storyboarding to plan a web site and show it to your client before major work is under way. Spend the time to learn the offerings of various web-hosting companies. The market is extremely competitive; look for a reasonable price for your client, but keep in mind that the most important thing these companies have to offer may be their reliability (uptime) and the availability of technical assistance. Selling products online requires a shopping cart that manages inventory and the ordering process and interfaces with a merchant account sponsored by one or more credit card companies or with an electronic check-acceptance service. Some web-host companies offer packages that include hosting, e-mail, and shopping cart services.
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