Business and Investment Center

In urban settings, the most intimate way to bring your story to life is a walking tour. Make sure the people in your group are aware of what is expected of them physically. Your advertising should indicate the approximate length of the tour in time and distance, the existence of significant hills, and other details such as uneven pavement. Can someone negotiate the entire trip in a wheelchair? Another way to conduct a tour is to use a small van or a tour bus. Be aware that this adds a great deal of expense and complexity to your operation; you’ll need to buy or lease a vehicle, obtain a commercial license, and sign up for commercial liability insurance. You’ll also need a place to park the vehicle before, during, and after the tour. (One way to reduce the complexity is to work with an existing bus or limousine company that can provide equipment and driver.) Don’t embellish stories to make them more dramatic, and make sure you have your facts straight; you don’t want to be tripped up by a client who knows the story better than you do.

If you will be using a van or bus on the tour, consult an insurance agent to make sure you are properly covered for liability. The vehicle will most likely require commercial plates, and you may need a special driver’s license and insurance policy to transport people in a commercial operation. In some localities, tour guides must apply for a license.

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Applications for college are generally filed by high school students in the fall of their senior year. Early-admission deadlines are generally in November, and final deadlines are usually in January. A well-prepared and motivated student may be ready to work on applications months ahead of the deadline. However, many students—perhaps a majority of those who seek assistance from a college application consultant—may delay until almost the last possible moment. Your work may well be squeezed into the period between Labor Day and New Year’s Day, which includes the Thanksgiving and Christmas holidays.

Actually, the job as college application consultant is not easy. You have to know many things, especially about college. Besides that, you also have to understand about the best ways to solve or overcome the students’ problems, especially when they would like to go on the college. In this job, you’ll need a steady supply of high school seniors. Your chances of getting assignments is also related to the percentage of students who apply to college and the proportion who seek admission to private colleges, which generally have more complex application processes than do state or community colleges.

Research the most common college choices made by students in your area. Many schools publish this information in year-end newsletters; you may also be able to obtain a list of schools from a cooperative guidance counselor. Most important, spend the time to become an expert on college applications. Establish a collection of them, noting those with unusual or nonstandard requests or confusing questions.

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