A properties-driven organization is one that recognizes it has certain properties of which it must take daily advantage. Those properties can be intangible or tangible. An intangible property of a company is its good name or its reputation. At sale time a company with an outstanding professional reputation brings more on the auction block than a company with a disreputable past. You are worth as an honorable company with a good reputation more than one noted for sleazy management practices and a terrible reputation in the marketplace. A markup of 10 percent to 15 percent is often added to the sale price of a great company because of this intangible property. This whole concept of intangible property eventually leads to a discussion of reputation.
A second type of properties-driven organization pays attention to its tangible assets. Any organization that must lease, rent, or barter out its physical assets or intellectual capital on a revolving basis is properties-driven. They don’t want any distractions that will divert you to their competition. Properties-driven organizations must never forget that ease of doing business is the separator between them and their competition. Their television ads gleefully point out how the competition inconveniences you. Properties-driven companies understand the value of their capital assets. Those properties are the core of their income generation. They are the center of their universe. Because the properties are subject to daily use and abuse, great attention is given to the maintenance of the equipment. The path of business failures is lined with companies that simply didn’t understand that having the wrong focus kills as quickly.
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asset driven organisation, business organization driven, investment center organization, reputation driven organization, what is property drivenFiled under: Investment, Reference
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