Business and Investment Center

Your mission statement becomes the second stake in the ground for building your story, writing your business plan, and achieving any behavior changes necessary to reach the strategic goals. A mission statement defines the business you are in today by stating your purpose. Ask yourself this question, “If we went out of business today, what hole would be left in the business world?” The mission can also become a rally point for employees.

Having a rally point is especially important during times of high stress common in today’s business world. Leaders throughout history have recognized and used rally points to bring people together. Finding a common enemy is a tactic often used to rally everyone. Translated to business, it means beating the competition, overcoming obstacles, and meeting challenges—all of which can galvanize a company into unprecedented action. The mission is quite different from the vision in other ways, however, and the two must not be confused. The vision statement is future tense while the mission statement is present tense. The vision may be a collection of ideas or a conceptual description of where you want to be in the future, whereas the mission is a single defining sentence of what you are today.  There are similarities. Both are written as if they are permanent but may be changed given the right conditions. Neither is whimsically changed. Both vision and mission can be upgraded and revised after careful consideration of changing events. Changing either item is a serious management activity that should be taken only after you’ve given careful, deep thought as to how to complete the transition. Changing the vision or mission involves cultural changes that must be dealt with over a period of time. Resistance frequently occurs to these changes because people normally resist newness. Change your mission when you have substantial information that what you do as a business has significantly shifted.

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Three out of ten households include a pet—with cats slightly outnumbering dogs—and those that do greatly benefit from the companionship and fun provided by their animals. Yet most of us lead increasingly complex lives, and we can’t always be there to take proper care of our pet’s needs. Dogs must be taken for walks several times a day. Cats need fresh food and water and someone to play with for a while, even if they don’t want to admit to needing a human around the house. Goldfish, birds, hamsters—and other critters that qualify as pets—need a bit of help on a regular basis.

The job of a pet service provider is to help keep furry, scaly, or feathery friends healthy and happy when their owners are unable to be there. Here are some ways this job can be set up:

• You come to a client’s home or apartment on a regularly scheduled basis to attend to the pet. This sort of arrangement might be for someone who has a full-time job outside the home or someone who is going away on an extended trip. Owners or a caretaker may be there to let you into the house, or they may make other arrangements whereby you can gain access. What does that mean? They might give you a key, leave a key in a hidden location, or give you the combination to a lock or alarm system.
• You could arrange to be on call for a client and respond as needed. For example, someone might call you to say that he or she is going to have to work late tonight, or has been called out of town unexpectedly. You have previously agreed to be available within whatever reasonable advance notice time you have set.

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