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	<title>Business and Investment Center &#187; Strategy</title>
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		<title>What Makes Strategy so Important</title>
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		<pubDate>Fri, 05 Feb 2010 10:57:51 +0000</pubDate>
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		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.
As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to [...]]]></description>
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